IDEAS AND INSPIRATION FOR INDEPENDENT RETAILERS'  DISPLAY PROBLEMS! 

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A Glass Act 

Problem: How do I show off my store’s glass and crystal collections?

  • Departmentalize
  • Provide the Correct Lighting
  • Pay Attention to Backdrops
  • Selling the Sizzle

A Sensory Experience 

Problem: How do I appeal to all the senses in my merchandising and displays?

  • The Power of Perception
  • Sight is # 1 and Sound makes Mood
  • Use Fragrance and  appeal to Taste
  • Use Prime Selling Space for Touch

Bridal Display Basics 

Problem: How do I showcase different styles to offer brides more options?

  • Walk the Bride Down your Aisle
  • Create a Romantic Atmosphere
  • Offer Tradition plus Innovation
  • Reinvent and Refurbish Props

 Valentine’s Day Displays

Problem: How do I use displays to target valentine’s items to more types of shoppers? 

  • Let Your Windows do the Talking
  • Display to Community Culture
  • Use Props To Expand Appeal
  • Attach a New Message to “LOVE”   

Collecting Customers   

Problem: What can I do with my product lines to appeal to more collectors?

  • Understand the “collecting” Mentality
  • Merchandise with Greater Care
  • Signs and Signatures Are Important

Crates, Caddies, and Carts   

Problem: How can I change displays and avoid upsetting my entire store?

  • Creative Chaos Increases Curiosity
  • Containers Can Be Shopped In
  • Arrange”the mess so  Shoppers Stil Browse 
  • Safely Move More with Carts

High Tech and High Touch   

Problem: How can I use High Tech and High Touch in my displays to increase traffic and sales?

  • Use Vendor Merchandising POP
  • Let Your Computer Create Signs
  • Brights Lights Lead to Big Sales
  • Find New Age Props

Lighting Up Sales   

Problem: What is the right type and amount of lighting for my store?

  • Light is LIFE!
  • Pros and Cons of Different Lighting
  • Right Lights Lead to Big Sales
  • Portable Lighting for Flexibility and Focus

Making a Scene to be Seen   

Problem: What can I do to make the outside of my store great!

  • Make a Grand Entrance.
  • Show them the DOOR!
  • Use Seasonally Suitable Props
  • Display on the Sidewalk
  • Paint and Splatter 

Maximum Impact Windows (International) 

Problem: How do I make an impact with really huge windows?

  • Look at Distance vs.Eye-Level
  • Install Right Fixtures and Fittings
  • Use Mega Size Props & Backdrops
  • Light Right with Focused Lighting 

Maximum Impact Windows (With illustrations)  

Problem: How do I make an impact with huge windows?

  • Look at Distance vs. Eye-Level
  • Install Right Fixtures and Fittings
  • Use Mega Size Props & Backdrops
  • Light Right with Focused Lighting

Merchandising Magic    (features Christmas)

Problem: How do we get into the “mood"and create great displays ?

  • Visit Christmas “year ‘round” for Inspiration
  • Plan Winning Windows
  • Use Packaging for more Profit
  • Use Scent & Sound for Mood.

One Display. Three Themes (instructions & illustrations)

Problem: How I transition from Fall to Christmas with displays that are easy to create and change?
  • Hanging ball to Harvest scarecrow
  • Quick changes  make it a Ghost
  • Quick changes make ti an Angel!
  • Size According to Your Space.

Maximum Impact Windows (International) 

Problem: How do I make an impact with really huge windows?

  • Look at Distance vs.Eye-Level
  • Install Right Fixtures and Fittings
  • Use Mega Size Props & Backdrops
  • Light Right with Focused Lighting 

Linda McKendry receiving the Kenneth R. Wilson Memorial Award from the Canadian Business Press by Dawn Dickinson, Editor and Publisher of Southam for "Best Merchandising/ Marketing Article"