IDEAS AND INSPIRATION FOR INDEPENDENT RETAILERS' DISPLAY PROBLEMS!
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Show 'n Sell:
Problem: Do I have to know exactly where a product line is goind before I purchase it?
Show On, Show Off:
Problem: What ideas can I take from trade show exhibits as a retailer?
Bring plans & pictures of your store with you.
Plan 'possibilities with flexibility
What gets your attention as a buyer? Reproduct that!
Soothing the Senses
Problem: How do I create soothing ambiance to calm and energize customers?
Learn what enhances 'moods'
Add scents and sounds to sight
Avoid extremes of 'sense appeal'
Reduce visual chaos with good merchandising.
Spotlighting Best Sellers
Problem: Should out best sellers be displayed at the back, center, front or by the cash register?
Know the "hot" spots in your store
Cross merchandise best sellers with other items
Use different props for more target marketing with them
Problem: What can I do to bring Spring to my store and products?
Use 3 B's: Big, Bold, and Bright
Bring 'buzz' into the community
Make maximum use of your props.
Use 'mega' props to point to products.
Taking Stock of The Store
Problem: How can I place my goods to increase bakery sales?
The Store as a Stage
Problem: What can I do to stage my products for a 'great show"?
Add drama for rave reviews
Work within a budget
Invite shoppers to step up onto your stage
Give the 'start' center stage.
Tradition with a Twist (Christmas)
Problem: I need some fresh ideas for Chsitmas and Holiday displays.
Create distinction from others
Make a little go a long way.
Combine untraditional colors and patterns
Bring in fantasy and trends.
Traditions and Trends:
Problem : Why do colors, patterns, and styles drive trends & sales?
- Understand trends and cycles
- Physiological response to color
- Trends and current culture changes
- One of the trends will always be “traditional”
Tried, Tested, & True
Problem: How Can I give my shop a new look without major renovation?
Wake Up. Smell the roses!
Problem: My products change daily, but my shop feels stale & dated.
Problem: Help! What can I do to reduce clutter and add WOW?
- Contrasts brighten "ho-hum"
- Work with textures, colors, and patterns to enhance interest.
- Avoid competing groups/ items.
- Keep the âstories' clear!
Pushing the Picture
Problem: How can I get "extreme" attention for my Store & Products?
Change it up often, even daily!
Target color and style Trends
Amuse, don't confuse. Theme.
Use "mega" props for extreme impact!
Romancing The Home
Problem: How can I display items that would make great home accessories?
Re-create home environments
Target Home Fashion Trends
Accent with residential lighting.
Separate Decor themes
Problem: How can I display my items for tourists and locals?
What is a souvenir?
Sell to "Collectors" everywhere!
Support local artisans & artists.
Sign to Motivate all buyers!